Youtube earning course free download8/29/2023 ![]() ![]() Debunking the myth of “co-creation,” the article uses simple analogies – market, infrastructure, franchise – to describe how MCNs contribute establishing asymmetrical relations between users and emergent industry systems online. This article challenges such beliefs about YouTube's sudden make-over, based on archival evidence that allows to reconstruct YouTube’s long commercial history, and on fresh field study data relating to one specific MCN and its content providers. ![]() They have often been critisized as driving YouTube’s commercialization, a seemingly recent phenomenon that sees hithertho informal practices of video making and sharing being increasingly formalized. Multi-channel networks (MCNs) are intermediary companies that sell advertising, cross-promote affiliated YouTube channels, and develop video brands.
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